State of Falls lockup
SoF hero asset-1

September 22, 2022
10-11 am PT | 11am-12 pm MT
12-1 pm CT | 1-2 pm ET

We’ll break down silos and misperceptions in fall management. And bring together the health system, operators, adult children, and seniors to create unparalleled change.


For every step we take, someone aged 65 or older is falling. As the aging population grows, so will the number of falls. By 2030, there will be 72 million older adults—experiencing a combined 52 million falls every year. And those living with Alzheimer’s and other forms of dementia fall twice as often as those without cognitive impairment, about 4 times per year. Already, the CDC has declared falls a public health issue.  

So, what is the state of falls in 2022? In short, it’s a crisis. And the health system, senior living operators, adult children, and seniors are working in silos to try to solve this 51- billion-dollar-a-year problem, with costs extending beyond financial expense to include massive physical and emotional tolls, too.

That’s why SafelyYou is unveiling data from our inaugural report, The State of Falls, a comprehensive study based on a survey of more than 400 executives and care providers across senior care, assessing how they approach fall management and how falls impact their communities, from safety and staffing to costs, occupancy, and liability. The study also includes insights from a survey of adults 42 and older, examining how fall risk and caregiving shape the emotional—and financial—health and wellness of families. Not only are adult children seeking care for elderly parents with fall risk being top of mind, but also worrying about their own aging concerns, too, including the risk of falls.

Our panel of industry experts will include executives in senior living and clinical care, providing unique perspectives and commentary, as well as powerful insights and selective strategies to reshape the expected approach to fall management—and rethink the accepted impact to communities and our most vulnerable population. We’ll break down these silos and common misconceptions around falls, moving beyond the status quo and beginning the work of bringing the health system, operators, adult children, and seniors together to build transformative change. 

Learning objectives:

  • Analyze data from The State of Falls, a comprehensive report based on a survey of more than 400 executives and care providers across assisted living and skilled nursing facilities
  • Review strategies to reshape current approaches to fall management and overcome barriers to mitigation
  • Identify methods for dismantling silos and developing processes to connect health systems, operators, adult children, and seniors
  • Recognize ways that technology can support transformative change in fall management and provide more person-centered care

Meet Our Panel of Experts

Andy Eby

Andy Eby
Caregiver and President, Bickford Senior Living

Andy is a caregiver for Bickford Senior Living, which owns and operates over 63 senior living communities across the country. Bickford built their first branch nearly 30 years ago for Andy’s grandmother, Mary Bickford. She had Alzheimer’s, and the Eby family could not find a place they felt comfortable with, so they built what she needed. Andy runs the day-to-day operations and works to be that caregiver who does whatever it takes to make their residents happy, just as they did for Mary. Andy is an avid supporter and serves on advisory teams for Conscious Capitalism. He is committed to long-term personal development and has completed four years of advanced training at the Stagen Leadership Academy. Andy received his Bachelor’s Degree from Kansas State University and played offensive line for the Green Bay Packers and St. Louis Rams.

Sara Padilla

Sara Padilla, RN
Vice President, Health Services, Senior Resource Group

Sara has more than 20 years of experience in leadership roles in senior living and is a registered nurse. Currently, she leads a team of four regional nurses overseeing 19 assisted living and memory care communities in six states. She is responsible for quality improvement activities focusing on wellness, clinical management, resident risk management, staff training and education, and survey readiness.

Payam Parvinchiha

Payam Parvinchiha, M.D.
Corporate Vice President of Network Quality and Innovation, SCAN Health Plan

Payam is Corporate Vice President of Network Quality and Innovation at SCAN Health Plan. He and his team lead SCAN’s collaborations with medical group partners, working to devise innovative ways to deliver the highest quality care.

Previously, Payam held medical management positions at Anthem, including as medical director of virtual health, and served as medical director for CareMore Health, overseeing home-based care for seniors. Before that, he gained valuable experience in hospice and hospitalist medicine leadership roles. Payam received his Medical Degree from Case Western Reserve University School of Medicine as a practicing internist and his Master of Public Health from the University of Southern California.


Shirley Nickels
Chief Operations Officer, SafelyYou

An entrepreneur and business leader with over 20 years of experience in Healthcare and IT, Shirley built SafelyYou’s customer journey and operations, including business and product roadmaps, sales and marketing plans, and customer success. Currently, she owns strategy and execution for SafelyYou’s revenue functions. Focused on client success and iterating on the SafelyYou program, Shirley and the team have successfully demonstrated 40% fewer falls & 80% fewer ER visits in partner memory care communities, where falls are the leading cause of hospitalization.