ABOUT US

We’re dedicated to transforming senior care.

Our founder’s story.

SafelyYou founder and CEO George Netscher built the company for his mom. After watching his grandmother and aunt live with Alzheimer’s, he knew his mother was likely to develop the disease, and he committed to developing better care solutions for her. He deeply believed technology was the answer.

So, George pursued his graduate studies at UC Berkeley, whose Artificial Intelligence Lab is the top AI research group in the US. SafelyYou was created out of work he began there, and today has supported over 18,000 residents across more than 450 senior living communities. Proven to reduce falls, risk, and costs while elevating care, SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year award, and has been named to Fortune’s Impact 20 list.

“I was inspired to create SafelyYou because of my family’s experience with Alzheimer’s, and so my mom could have better care. But it’s really for all families, so every mom and dad can have the best care possible as they age.”

George Netscher

Founder & CEO, SafelyYou

A history of winning innovation.

2014

Concept of SafelyYou developed as CEO, George Netscher's, PhD research in the Berkeley AI Research Lab.

2017

  • National Science Foundation grant for R&D into technology
  • Aging 2.0 - San Francisco Global StartUp Search Audience Choice Award
  • First memory care community shows 80% fewer falls

2018

  • National Institutes of Health grant to validate clinical impact
  • Beta test concludes showing a 41% reduction in falls and 69% reduction in ER visits from falls, validating clinical impact with large sample size

    2019

    • First customer goes live
    • McKnight’s Excellence in Technology Bronze Award

    2020

    • Every customer starts the year with expansions in 2020 budgets
    • No customers lost through COVID-19 pandemic, critical impacts show SafelyYou keeping residents out of the ER at a crucial time
    • Skilled nursing facilities using SafelyYou see more than 1,000 RN hours saved through COVID-19
    • AI accuracy increases 10x
    • McKnight’s Excellence in Technology Silver Award

    2021

    • LeadingAge California’s Innovation Showcase First Place Winner
    • George Netscher recognized as a Future LeaderClass of 2021 by Aging Media Network
    • Record-breaking series A fundraise
    • Customers with SafelyYou for over 2 years see 2x length of stay increase
    • Close of series B with $40 million in funding

    2022

    • Named to Haven Senior Investment's Best of Class 2022 Technologies for the Senior Living and Assisted Living Market
    • Named an Inc. Best Place to Work
    • Selected as a San Francisco Chronicle Bay Area Best Place to Work

    2023

    • Launched our second standalone product, SafelyYou Aware™
    • Reached 100,000 clinically reviewed on-the-ground events
    • Supported 300 senior living communities across North America
    • Expanded into Canada
    • Named an Inc. Best Place to Work for a second year in a row
    • Named to Fortune's Impact 20 list

    We’re backed by top investors.

    We partner with industry leaders.

    See the platform that outperforms.

    The Inaugural

    2022 State of
    Falls Report

    From Crisis to Opportunity:

    Coming Together to Create

    Transformative Change

    Remove the guesswork from unwitnessed falls.

    Customers using SafelyYou have seen:

    Let’s get started