We’re building a world where falls are fewer and dementia care is elevated

This is our passion, and it’s deeply personal.

Play Video

SafelyYou evolved from the graduate work of our CEO, George Netscher. He lost his grandmother to Alzheimer’s, and his aunt now has it and requires constant care. Knowing that both her mother and sister developed symptoms in their mid-seventies, his mother feels certain she’ll follow the same path—which means she has about ten years before she begins to show signs, too.

After being accepted into MIT, Harvard, and Stanford, George chose UC Berkeley, whose Artificial Intelligence Lab is the top AI research group in the US. George selected this program because faculty there had family who were affected by Alzheimer’s, and they supported his dream of beginning a company if he could find a solution that really helped.

Now, real help is exactly what we’re providing, in senior living communities across the U.S., including both assisted living and skilled nursing facilities.

Left: George Netscher, founder and CEO of SafelyYou, and his mother.

Greater clarity.
Empowered care.

With our AI-enabled video we not only help detect falls but prevent them as well. Our alerts help staff respond to fall incidents in minutes, so residents get the care they need when they need it. Our professionals provide support to direct care staff through fall huddles, empowering them to make changes, preventing future falls. We’re helping to create safer environments and improve resident well-being while making it easier for staff to provide better quality care more consistently.

It’s all part of our mission to reshape dementia care, through trusted technology and expert insights. And it all adds up to a world where falls are fewer and dementia care is elevated. This is our passion, and it’s deeply personal.

Company timeline


Concept of SafelyYou developed as CEO, George Netscher's, PhD research in the Berkeley AI Research Lab.


  • National Science Foundation grant for R&D into technology
  • Aging 2.0 - San Francisco Global StartUp Search Audience Choice Award
  • First memory care community shows 80% fewer falls


  • National Institutes of Health grant to validate clinical impact
  • Beta test concludes showing a 41% reduction in falls and 69% reduction in ER visits from falls, validating clinical impact with large sample size


    • First customer goes live
    • McKnight’s Excellence in Technology Bronze Award


    • Every customer starts the year with expansions in 2020 budgets
    • No customers lost through COVID-19 pandemic, critical impacts show SafelyYou keeping residents out of the ER at a crucial time
    • Skilled nursing facilities using SafelyYou see more than 1,000 RN hours saved through COVID-19
    • AI accuracy increases 10x
    • McKnight’s Excellence in Technology Silver Award


    • LeadingAge California’s Innovation Showcase First Place Winner
    • George Netscher recognized as a Future LeaderClass of 2021 by Aging Media Network
    • Record-breaking series A fundraise
    • Customers with SafelyYou for over 2 years see 2x length of stay increase
    • Close of series B with $40 million in funding


    • Named to Haven Senior Investment's Best of Class 2022 Technologies for the Senior Living and Assisted Living Market
    • Named an Inc. Best Place to Work
    • Selected as a San Francisco Chronicle Bay Area Best Place to Work


    • Launched our second standalone product, SafelyYou Aware™
    • Reached 100,000 clinically reviewed on-the-ground events
    • Supported 300 senior living communities across North America
    • Expanded into Canada
    • Named an Inc. Best Place to Work for a second year in a row
    • Named to Fortune's Impact 20 list

    Our Board of Advisors

    We partner with industry leaders

    1Church Mutual is a stock insurer whose policyholders are members of the parent mutual holding company formed on 1/1/20. S.I. = a stock insurer.

    Ready to see how SafelyYou can help your communities?

    The Inaugural

    2022 State of
    Falls Report

    From Crisis to Opportunity:

    Coming Together to Create

    Transformative Change

    Remove the guesswork from unwitnessed falls.

    Customers using SafelyYou have seen:

    Let’s get started